If you’ve been developing iOS apps for a while, you’ve probably had an app rejected. Usually, you forgot an icon, or had some small revision to make, and you resubmitted it, never losing your place in line. But what if Apple wholeheartedly passes on your app? What if they tell you that it’s not worthy of being on the App Store, or worse, is better deployed as an HTML 5 (read: non-monetized) “app.” It’s disheartening to say the least,. Revenue is one of the biggest reasons any of us want our app on the App Store (or any Marketplace), so when the whole premise of your submission essentially isn’t good enough, you’ve got two options.
Give up and go home – OR – Redesign/Refine/Refactor your app
Sometimes, the app was built at a client’s request, and according to their Specs. It’s a hard conversation to have, to say that their idea isn’t good enough, but I would suggest having that conversation early, instead of after your app has been rejected. You’ll be providing better service by being honest with your client about the strict standards and referring them to Apple’s list of Requirements/Guidelines, found in the ”App Store Review Guidelines” available on Apple’s website.
But sometimes, it’s your own app or idea, and you feel that it’s worthy of a spot in the App Store. In my case, it wasn’t that the app wasn’t polished enough, or didn’t support all the iOS devices, it was said to be better served on a website that nobody will ever find (I’m paraphrasing, and added the part about never seeing the light of day). Well, in my case, Apple sited the following:
We found that the features and/or content of your app were not useful or entertaining enough, or your app did not appeal to a broad enough audience, to be in compliance with the App Store Review Guidelines.
Ouch. My app is a Gallery app for an Aviation Artist, and while the 1.0 submission was a bit bland, only containing 9 (High-Resolution) images, and a Slideshow feature, but as I told Apple, that’s just the beginning. My neighbor happens to be a phenomenal artist, the very one whose work is featured in the app, so we’ve been planning on adding videos of him describing the history and personal stories behind each of his paintings, as well as extending the app to contain other works. Maybe not the re-play-ability of Angry Birds, but he’s got fans who would love nothing more than to spend an hour every so often with an iPad and his Gallery app. Sure it’ll work on a simple website, but monetizing it, one of the biggest reasons we’re building the app, is not quite the same animal when you’re talking about a website versus an App that someone can buy in an online store.
General advice
In the end, as an iOS Developer, I’m quite familiar with the ”App Store Review Guidelines,” and IMHO, my app belongs in the App Store. But, the final word rests with Apple, and always will. So, never forget that if you’re not creating a Killer App, it may not make it to the store you originally intend. It’s kind of a bummer, but is also understandable, as with over 500,000 apps in the Apple App Store, they’re getting pickier and pickier to maintain a marketplace with the best apps available.
That being said, two things you can do as a Developer will help you tread these unknown waters with a bit more confidence. First, always be honest with your clients about the Guidelines you face as a Developer, and the fact that sometimes as great an idea as they think it may be, if Apple (or any other vendor) doesn’t see value in it, it may not make it to the store. And secondly, always design your apps to take advantage of the features of the platform. In other words, ask if your app would be almost the same as a simple web site. If the answer is “I don’t know,” you may want to get a friend or colleague’s professional opinion. Never be afraid to make improvements, or ask for help in doing so. Otherwise, you’re just giving up and going home. And I don’t have any advice for pussies.
Takeaway
So, for my app, I’m still waiting on Apple’s Approval Board for a final decision. In the meantime, I’m thinking about ways to either take the app, add functionality to make it more befitting of a spot in the App Store, or, how to take those same assets and either deploy a website that may not be the same as an app, but might be able to offer things that we wouldn’t have been able to in an app.
For instance, with a website, we can actually sell prints, etc. and still offer a Slideshow (perhaps with ads… yuck) so that people can enjoy the paintings on their mobile device(s). In an app, you have to either use In-App Purchasing (Apple’s API for buying things inside an app), or totally leave out the ability for people to click a button and go somewhere else (outside Apple’s control) to purchase something.
And of course, there’s the Android market. Which for me personally, for this type of app, would not be a good alternative, IMHO. Why not? Well, for starters, even for a simple Gallery app, that could easily be developed with something like Corona and deploy to Android, it can be a support hassle troubleshooting the difference between Android devices that you don’t have with the homogenous Apple hardware, but more importantly, the Android market provides little to no protection against piracy. For something like a bunch of High Resolution images, even though you can’t prevent sneaky people from finding ways to get them off the device, the Android market is more akin to showing up with a truckload of beer to sell at a biker rally. You may sell a case or too, but eventually, someone’s going to come along and take the whole truck. That’s my take on the Android market, as it applies to Intellectual Property and Piracy at least.
I’ll update here once I get the final, fruitful word to let you know where I’m going from here. But in the meantime, has anyone else rebounded gracefully from the Rejection process, only to re-submit a better product? What can you share about the process and your lessons learned? Could you have seen it coming, or were you surprised and unprepared for your app’s rejection?
Happy Apping!
